AFP FP&A Forum 2026

Featured Session · Indianapolis, IN

Featured Session · AFP FP&A Forum 2026

De-Risking AI in Finance:
Turning Expensive Failures
Into Real ROI

95% of enterprise AI projects fail to deliver measurable ROI. Finance teams are stuck verifying outputs, reconciling across ERPs, and defending numbers no one fully trusts. This session is about fixing that, starting with the foundation.

Date & Time
March 24, 2026 · 1:00 PM
Venue
JW Marriott Indianapolis · Room 103/104

Find us on the floor
Come see us at Booth #312

See what we’ll cover ↓

95%
of enterprise GenAI projects fail to deliver measurable ROI
MIT / McKinsey · 2025–2026

$200B+
poured into AI adoption across enterprise finance functions
Global Enterprise AI Spend · 2025

80%
of FP&A time consumed by data prep, not actual analysis
Finance Operations Benchmark · 2026

1 CFO
seeing one hallucinated EBITDA in a board deck ends the AI program
Real conversations. Real outcomes.

Presented together at AFP FP&A Forum 2026
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Maxa
×

HP Marin Group LLC

Why AI Fails in Finance

The problems everyone has.
Nobody talks about.

Most AI finance failures happen for the same predictable reasons. We’ll name them and show you the path out.

—
Ferrari Engine on a Go-Kart Chassis
The coolest AI copilots collapse on fragmented ERP data. The front-end is only as smart as what’s underneath it.

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The Hallucination Tax
30 minutes verifying a 10-second AI insight is not efficiency. It’s a higher labor cost per answer than doing it manually.

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Pilot Purgatory
18 months of pilots, nothing defensible for the board. The 5% who get AI right aren’t just faster — they’re on a different cost structure.

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The Multi-ERP Translation Problem
“Account Payables” means something different in SAP vs. NetSuite. When definitions don’t align, AI guesses. In finance, guessing is a fireable offense.

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The Board Deck Moment
One hallucinated EBITDA in a board presentation ends the AI program. Trust in finance AI is fragile and nearly impossible to rebuild once broken.

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The Check-the-Checker Loop
Teams use AI to save time on variance commentary, then spend double auditing sources the AI couldn’t reconcile. Efficiency runs backwards.

Session Outline · 60 Minutes

What we’ll cover,
minute by minute.

A structured, no-fluff breakdown of the real ROI equation in finance AI, with live Q&A at the close.

0:00 – 0:10
The Silent Crisis: Why $200B in AI Is Delivering Nearly Nothing
The brutal 2026 data on AI ROI failure, and why the 5% that succeed aren’t just faster — they’re on a different cost structure entirely.

Data & Reality

0:10 – 0:25
The Hidden Tax: Anatomy of the “Double-Check” Loop
When verifying AI takes longer than doing the work manually, you’ve created an efficiency trap. We’ll show you exactly how and why this happens, and how to calculate your true cost.

Trust & Cost

0:25 – 0:40
The Data Readiness Gap: What’s Actually Killing Your Projects
90% of AI value is below the waterline: harmonization, logic, and deterministic accuracy. We’ll walk through the 2026 CFO Stack and what each layer must deliver.

Foundation

0:40 – 0:50
Case Studies: From “Expensive Failure” to Measurable ROI
A multi-entity firm that spent 18 months on a custom LLM that couldn’t handle currency conversion. And how a deterministic AI layer cut month-end close and found millions in margin leakage.

ROI & Results

0:50 – 1:00
The Monday Morning Reality Check + Live Q&A
Three things to stop doing immediately. One question that reveals your real AI budget. Open challenge to the room on current workflows — no slides, just conversation.

Interactive

Join Us in Indianapolis

Be in the room where the honest conversation happens.

If you can’t make it, connect with the team beforehand for a private demo of how Maxa and HP Marin work together in practice.

Monday, March 24, 2026 · 1:00 – 2:00 PM

JW Marriott Indianapolis · Room 103/104

Included with AFP FP&A Forum registration

Maxa
Built for FP&A, Controller, and CFO teams at mid-to-large enterprises
AFP FP&A Forum · Indianapolis · March 2026